Posted on October 20, 2013
Client: Interluxe / Rolls Royce
Project: Goodwood 360 Tour App
Agency: Kodu Digital
Working alongside Interluxe, an experiential agency specialising in automotive, we created this digital concept allowing event guests to explore and experience Rolls Royce cars.
Guest would be given an iPad at registration and would be encouraged to use the device during the event for various experiences.
Dynamic, compelling and informative content would be revealed by holding the iPad over different parts of the car.
Using a customisation tool the guest would be able to paint the cars in their own unique colours and save their designs.
The designs could then be projected onto the car live using 3D image projection technology. The final results could be saved and shared.
A dedicated website and email marketing, integrating the guests personal experiences at the event, would be used to continue the communication.