Milwaukee Power Tools

Posted on June 23, 2015

Client: Milwuakee Power Tools
Project: Tune In, Fuel Up Campaign
Agency: TC Communications

Worked with a senior artworker to design and develop in store visuals and iconography to increase product awareness and drive consumer footfall. Campaign elements included POS units, feature pages in Heavy Duty News, in-store posters and radio adverts.

The targeted print and radio campaign resulted in a 42% growth in sales.