Posted on June 23, 2015
Client: Menzies Aviation
Project: Snow Campaign
Agency: TC Communications
I was creative director for the entire campaign strategy, conceived the ‘big ideas’ and worked with a senior designer to design a series of print and online advertising.
Objective was to freshen up what was a ‘stale’ visual styling with a more innovative and contemporary approach.
The campaign included a series of print and online banner assets…
I worked directly with the CEO of Menzies Aviation who welcomed the new approach as part of a new, evolved marketing strategy that we were presenting.