Fresh Ads

Posted on June 24, 2015

Client: Internal
Project: Fresh Ads multiscreen rich media
Agency: Kodu Digital

I conceived the idea and developed the strategy for this innovative HTML5 based multiscreen rich media advertising platform.

Our initial task was to help one of the agencies main clients, FT.com, develop rich media advertising solutions for their new Web App as they had been struggling for some time to find a solution from various other technology partners. We were able to develop individual demos that worked. My next step was to build the solution out into a comprehensive, scalable platform that the agency could then sell on to multiple clients.

The platform included a variety of rich media ad formats, an ad builder; making it easy for advertisers and their creative agencies to develop their campaign creatives and an ad trafficking management and analytics tool.

The solution was adopted by a number of clients including FT.com and Conde Nast.