Posted on October 20, 2013
Client: Kodu Digital
Project: Digital Landscape
Agency: Kodu Digital
I was tasked with coming up with an innovative way of communicating the digital landscape. The objective was to help communicate to our clients which digital channels they could use to connect with their audiences, how their audiences behaved digitally and which devices they might use to access content. Working alongside one of our designers, together we developed the illustration shown above as an initial visualisation.
We went through a number of iterations…
The longer term objective was to use the visualisation as part of an interactive consulting tool that would incorporate dynamic statistical information and insights to allow clients to more effectively inform their digital marketing activities. This could be deployed onto an iPad to create a slick and portable presentation.
The image has been used several times to help consult to clients.