Adidas Tunit Training Chamber
Posted on October 17, 2013
The Adidas Tunit Training Chamber was an integrated digital marketing campaign to support the launch of Tunit, a new modular football boot from Adidas.
Tangozebra were tasked with coming up with a idea to help create awareness of Adidas’s new product and capture as many leads as possible for future eCRM.
The solution was to create the Tunit Training Chamber. A rich microsite that focussed around three online football themed games.
We were able to get hold of some fantastic 3D assets and motion capture files. We used these files to re-render the 3D footballers performing various manoeuvres. These new assets were then used to create the three games: Tunit Slalom, Tunit Style and Tunit Breaks.
Three stunning TV Ads were created to support the launch. We integrated these into the overall microsite experience.
The campaign achieved over 7 million unique users over a 6 week period with over 2 million games played and 75,000 emails addresses captured.