Adidas Tunit Training Chamber

Posted on October 17, 2013

Client: Adidas
Project: Tunit
Agency: Tangozebra

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The Adidas Tunit Training Chamber was an integrated digital marketing campaign to support the launch of Tunit, a new modular football boot from Adidas.

Tangozebra were tasked with coming up with a idea to help create awareness of Adidas’s new product and capture as many leads as possible for future eCRM.

The solution was to create the Tunit Training Chamber. A rich microsite that focussed around three online football themed games.

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We were able to get hold of some fantastic 3D assets and motion capture files. We used these files to re-render the 3D footballers performing various manoeuvres. These new assets were then used to create the three games: Tunit Slalom, Tunit Style and Tunit Breaks.

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Three stunning TV Ads were created to support the launch. We integrated these into the overall microsite experience.

The campaign achieved over 7 million unique users over a 6 week period with over 2 million games played and 75,000 emails addresses captured.